TEMU y el impulso de comprar

from Detrás del Mensaje · host David Lebrero

Temu no vende productos, vende impulsos. En este episodio analizamos cómo el anclaje de precio, la recompensa variable, la gamificación y la minimización del coste convierten comprar en la respuesta automática, y por qué en este entorno pensar cuesta más que hacer clic.

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This episode was published on January 27, 2026.

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