Testing and Failing Fast in Digital Marketing with Catherine Cortez

In this episode, I had the pleasure of interviewing Catherine Cortez, a seasoned marketer with over 15 years of experience. Catherine shared her journey in the marketing industry, starting from her early days in 2007 when she joined Odesk (now Upwork) and began setting up Facebook advertising campaigns for businesses. She quickly learned the ropes of marketing and expanded her skill set to include copywriting, website design, and server management. Catherine's passion for marketing led her to start her own agency, where she merged project management and business analysis with marketing. She emphasized the importance of marrying different aspects of a business, such as marketing, sales, and the overall business flow, to achieve successful conversions and growth. Throughout the interview, Catherine highlighted the need for constant testing and adaptation in the ever-changing landscape of advertising platforms. She stressed the importance of having a testing budget and being willing to fail fast in order to find the most effective strategies for each client. Catherine also discussed the challenges of navigating ad platform algorithm changes, emphasizing the need to understand consumer psychology and guide the algorithm with data. Catherine shared her agency's approach to helping clients succeed, which includes offering a wide range of services such as Google and Facebook ads, SEO, landing page design, and content creation. She emphasized the importance of keeping consumers excited throughout the sales process and addressing objections to ensure conversions. To learn more about Catherine and her work, listeners can find her on YouTube under the name Marketex and on social media as Cat Ad Lord. Overall, Catherine's insights and experiences provide valuable lessons for marketers looking to navigate the ever-evolving world of advertising and achieve conversions and growth for their clients.