Testing, Failing & Winning UX

from UX with a side of Swathi · host Swathi Susarla Your design buddy

Ever watched a tester rage-click their way through your design? 😂 Welcome to the wild world of UX research and data the secret weapons behind every smooth, lovable experience.In this episode, we’ll laugh through real-life tester fails, explore how Netflix, Spotify, and Amazon use data to predict what you’ll love, and learn how simple research methods —from heatmaps to A/B tests make or break great design.You’ll also hear why convincing stakeholders with data storytelling is an art form, and how AI is reshaping UX research faster than ever.Whether you’re a UX newbie or a seasoned pro, this one’s packed with insights, laughs, and lessons you’ll carry into your next project.🎧 Grab your chai, hit play, and discover the magic that happens when research meets creativity.

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This episode is 8 minutes long.

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This episode was published on November 13, 2025.

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