That Went Downhill Real Quick (feat. Toni Shelton / Collective Arts)

from Girl, Undrunk — Sobriety, Unfiltered · host Girl, Undrunk

Heather and Zoe sit down with Collective Arts' VP of Brand & Strategy, Toni Shelton, for an inside look at how one of Canada's most creative beverage companies is navigating the future of drinking. Together, they unpack the rise of non-alcoholic options, why beer consumption is dropping globally, and how brands are adapting to a generation that wants moderation, wellness, and better ingredients. They also get into the realities of working in male-dominated industries, the pressure of innovation, and the business case for sober-inclusive spaces. Grab your NA bevvie and hit subscribe. Episodes every Wednesday. Proud of you! 💕 Find out more about Collective Arts: @collectivebrew @collectiveartsto This episode was proudly produced by Consciously Produced LLC.

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This episode is 1 hour and 22 minutes long.

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This episode was published on December 3, 2025.

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