That’s the way the cookie crumbles

Welcome to Inside the Funnel, the podcast for marketing leaders, nerds, and aficionados who want to lift the veil on the marketing machine (machines wear veils, right?) and get the scoop from actual, real-life decision-makers.In each episode, DAC's Jenna Watson, Dan Temby, and Nasser Sahlool will share their unique insights into the most pressing topics in marketing, explore the major issues marketers face, and pinpoint the latest cause of Dan's permanent state of frustration. Here's a quick intro and trailer. LINKS: www.dacgroup.com | ATTRIBUTIONS: "Wind, Synthesized, A.wav" by InspectorJ of Freesound.org | "record scratch.wav" by luffy of Freesound.org | "radio band.wav" by Paper Jam of Freesound.org

In this podcast episode, we dive into the world of sales funnel software and take a closer look at gohighlevel.com. As a sales and marketing professional, you'll be interested to learn about this powerful tool that streamlines your sales process and helps you convert more leads into paying customers. With gohighlevel.com, you can create custom sales funnels, automate your email marketing campaigns, and analyze your results in real-time. This episode will give you an inside look at the features, benefits, and user interface of gohighlevel.com, so you can make an informed decision on whether it's the right sales funnel software for your business. Don't miss out on this informative discussion on the latest sales funnel technology.

We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s happening in communities, private messages, etc. Josh Grose, Head of Growth at stealth startup, Resolve, brings his expertise to the podcast as we discuss the “dark funnel’s” impact on buyer behavior, marketing, and sales strategies and provides us with insight that might change the way we do marketing. This week, episode 39 of the FiredUp! podcast is about looking inside the dark funnel!Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.In this episode of the FiredUp! podcast, Josh Grose walks us through the “dark funnel” or the unknown parts of buyer behavior that happen outside of digital channels and how de-anonymizing user data can uncover valuable insights that change the way we connect with customers. Josh Grose is currently the Head of Growth at stealth startup, Resolve, and previously held the role of Head of Growth at Common Room HQ. He is a professional focused on outcomes, usually involving ruthlessly prioritizing the things that matter, a bit of creative problem solving, lots of learning, a healthy dose of collaboration, and plenty of doing.Josh and Morgan discuss:Signal-based selling is crucial for identifying and engaging with potential buyers within the dark funnel. Open source communities present unique challenges for identifying users and converting them without the community data. De-anonymizing user data can provide valuable insights for personalized marketing but must be approached with caution.AI can accelerate go-to-market strategies, however the founder’s experience remains most important for securing funding. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!CONNECT WITH JOSH GROSE:LinkedInX (Formerly Twitter)CONNECT WITH FIREBRAND:Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.FacebookLinkedInX (Formerly Twitter)Work with FirebrandSend us a Text Message.

Andrew Cass & Aaron ParkinsonSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:200+ leads in 7-days!? Not bad. Inside this Episode of Sales Velocity TV and RADIO, Andrew and Aaron take you inside their newest sales funnel launch that has broken ALL first week records. No reason why YOU can't do the same with this formula! Don't miss this one, especially if you've ever struggled to acquire leads from the Internet. The link to the actual 2x3 Selling Method funnel mentioned on the show is at: https://2x3sellingmethod.info/ SPECIAL RESOURCES MENTIONED ON THE SHOW: https://2x3sellingmethod.info/