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The $10,000 Evaluation: Why PTs Need to Think Bigger

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Summary

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.What You’ll Learn:* How to leverage content and podcasting like a pro* Why "selling sessions" is outdated (and what to do instead)* What PTs can learn from influencers, MRI clinics, and barbershops* How to avoid the insurance trap and build premium offeringsGuest Links:* Tony Maritato: https://www.youtube.com/c/MedicareBilling* Dave Kittle: https://www.youtube.com/@thedavekittleshow/featuredSponsor Mentions:* Pre-Roll: Brooks IHL — https://www.brooksihl.org* Mid-Roll: Empower EMR — https://www.empoweremr.com* Pre-Parting Shot: US Physical Therapy — https://www.usph.comPSA Feature:* Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support???? Subscribe: https://www.ptpintcast.com/

First published

01/01/2026

Genres

health fitness medicine science life

Duration

56 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.

What You’ll Learn:

  • How to leverage content and podcasting like a pro
  • Why "selling sessions" is outdated (and what to do instead)
  • What PTs can learn from influencers, MRI clinics, and barbershops
  • How to avoid the insurance trap and build premium offerings

Guest Links:

  • Tony Maritato: https://www.youtube.com/c/MedicareBilling
  • Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured

Sponsor Mentions:

  • Pre-Roll: Brooks IHL — https://www.brooksihl.org
  • Mid-Roll: Empower EMR — https://www.empoweremr.com
  • Pre-Parting Shot: US Physical Therapy — https://www.usph.com

PSA Feature:

  • Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support

???? Subscribe: https://www.ptpintcast.com/

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