The 3 Financial Goals Every Studio Owner Needs to Set in 2026

Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining.Key Takeaways✔ Profit creates sustainability ✔ Salary is non-negotiable ✔ Revenue funds growth ✔ Monthly tracking matters ✔ Goals should stretch your identityFAQsWhat financial goals should a studio owner set? Profit, salary, and revenue — in that order.How much profit should a yoga or Pilates studio make? 10–30% depending on the stage of business.Should studio owners pay themselves a salary? Yes. Consistently and intentionally.Work with Jackie MurphySay Hi on Instagram @studioceoofficialThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo