The A Game 65: Account Based Marketing

from The A-Game: An Adcom Podcast · host A Marketing and Technology podcast from the minds inside The Adcom Group

Adcom presents the A-Game Podcast, hosted by Jeff Culliton and Nadya Scheiner. Today we’re talking about ABM – Account Based Marketing – with Justin Morcelle, Adcom’s new partner and COO. Most recently the CMO of a Fortune 500 company, Justin has unique insight into B2B marketing. In today’s conversation, we cover whether and how account-based marketing can be both intensely targeted and cutting edge.

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This episode is 31 minutes long.

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This episode was published on August 8, 2022.

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