The A-List Podcast: Karl Lieberman

[0:00 – 2:55] Intro [2:56 – 7:42] Having an artistic childhood in New Jersey with a painter mother and a doctor father [7:43 – 13:00] Exposure to the advertising world, learning jobs don’t have to stuck, pursuing art at The University of Delaware [14:30 – 25:29] Interning at Mother London, getting a portfolio invention, partnering with art director Brandon Henderson and landing first jobs [25:29 – 30:05] Working with hero Jeff Kling (Miller High Life) in the creative department, writing a basketball blog, connecting the dots between writing and writing ads [30:05 – 37:35] Writing Dos Equis’s The Most Interesting Man in the World campaign [38:40 – 39:57] Working harder post Dos Equi’s campaign [39:58 – 52:40] From Gyro to Mother then eventually Wieden + Kennedy, and the importance of briefs [39:58 – 55:45] Defining “good ideas,” the future of advertising, and the power of the internet [55:45 – 59:16] Droga5 Superbowl spots Walking Dead and Game of Thrones [59:16 – 1:00:38] Outro