The Ad Buying Math Most Subscription Brands Get Wrong

Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:Why ROAS constraints strangle your Meta spend before you ever hit your ceilingHow to calculate what a subscriber is actually worth - and use that to make buying decisionsLead vs. lag metrics: what ad buyers track vs. what actually moves the businessThe cash flow math founders miss when modeling customer acquisitionWhy discount-based offers produce lower-value customers (and what to do instead)How creative has become one of the most important targeting tools on MetaGuest: Trevor Crump, Co-Founder & CEO of Bestie MediaLinkedIn: https://www.linkedin.com/in/trevorcrump/Website: [https://www.bestiemedia.co/Podcast: The Unstoppable MarketerSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com