The advertising trap - The Documentary Podcast

What this episode covers

Digital advertising has taken over the world. But is it all based on smoke and mirrors? Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. Do online ads actually work, or could it be that some of the biggest names in global tech - from Google to Facebook - are founded on a false prospectus?

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Frequently Asked Questions

How long is this episode of The Documentary Podcast?

This episode is 50 minutes long.

When was this The Documentary Podcast episode published?

This episode was published on May 21, 2022.

What is this episode about?

Digital advertising has taken over the world. But is it all based on smoke and mirrors? Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those...

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