EPISODE · May 9, 2026 · 21 MIN
The AI Company Helping Brands Understand People
from Legends N Leaders · host Ben Weiss
In this episode of LegendsNLeaders, we sit down with Tom Smith, founder and CEO of GWI, the global consumer insights company helping marketers, strategists, and creatives better understand human behavior.Under Tom’s leadership, GWI has grown into a $100M+ business that is transforming traditional market research into an always-on, AI-powered intelligence platform used by some of the world’s biggest brands.We discuss:• The future of consumer insights and market research• How AI is changing the way companies understand people• Why human behavior is the foundation of great marketing• Building and scaling a global data company• The intersection of machine learning and human understanding• How brands predict trends and cultural shifts• Entrepreneurship, leadership, and scaling innovationTom also shares insights on why “human truths” matter more than ever in the AI era and how GWI is building what he calls the “truth layer” behind modern business decisions.This episode is packed with insights on AI, entrepreneurship, consumer psychology, branding, data, technology, and the future of marketing.#AI #Marketing #Entrepreneurship #ConsumerInsights #BusinessPodcast #Technology #LegendsNLeaders
What this episode covers
In this episode of LegendsNLeaders, we sit down with Tom Smith, founder and CEO of GWI, the global consumer insights company helping marketers, strategists, and creatives better understand human behavior.Under Tom’s leadership, GWI has grown into a $100M+ business that is transforming traditional market research into an always-on, AI-powered intelligence platform used by some of the world’s biggest brands.We discuss:• The future of consumer insights and market research• How AI is changing the way companies understand people• Why human behavior is the foundation of great marketing• Building and scaling a global data company• The intersection of machine learning and human understanding• How brands predict trends and cultural shifts• Entrepreneurship, leadership, and scaling innovationTom also shares insights on why “human truths” matter more than ever in the AI era and how GWI is building what he calls the “truth layer” behind modern business decisions.This episode is packed with insights on AI, entrepreneurship, consumer psychology, branding, data, technology, and the future of marketing.#AI #Marketing #Entrepreneurship #ConsumerInsights #BusinessPodcast #Technology #LegendsNLeaders
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The AI Company Helping Brands Understand People
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