EPISODE · May 5, 2026 · 25 MIN
The Alignment Trap: How French and American decision-making kills deals
from The TransAtlantic Entrepreneur · host Christina Rebuffet-Broadus
This week, we explore another challenges of transatlantic business : the alignment trap and decision-making differences. We'll delve into the impact of cultural nuances on decision-making and give you strategies for understanding how deals move forward in different cultures on both sides of the Atlantic, and more importantly, how to manage the decision-making process so things really do move forward.Chapters00:00 The Alignment Trap05:26 Cultural Differences in Decision-Making14:13 Consensus First Decision-Making20:22 Strategies for Transatlantic DealsAbout Crossing the AtlanticCrossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean.Your host is Christina Rebuffet-Broadus, an American advisory consultant in transatlantic deals with 20+ years in France and founder of TransAtlantia.Each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks.New episodes every two weeks.Connect with Christina • Website: transatlantia.com • LinkedIn: Christina Rebuffet-Broadus • Book a conversation: Schedule here
What this episode covers
This week, we explore another challenges of transatlantic business : the alignment trap and decision-making differences. We'll delve into the impact of cultural nuances on decision-making and give you strategies for understanding how deals move forward in different cultures on both sides of the Atlantic, and more importantly, how to manage the decision-making process so things really do move forward.Chapters00:00 The Alignment Trap05:26 Cultural Differences in Decision-Making14:13 Consensus First Decision-Making20:22 Strategies for Transatlantic DealsAbout Crossing the AtlanticCrossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean.Your host is Christina Rebuffet-Broadus, an American advisory consultant in transatlantic deals with 20+ years in France and founder of TransAtlantia.Each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks.New episodes every two weeks.Connect with Christina • Website: transatlantia.com • LinkedIn: Christina Rebuffet-Broadus • Book a conversation: Schedule here
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The Alignment Trap: How French and American decision-making kills deals
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