The Anti-Climactic Marketing Reveal

Pyjama entrepreneur, Sophie Cachia’s push to resurrect her mummy-blogger career is reaching fever-pitch. Over the weekend, Sophie revealed the intimate moment she broke her pregnancy news to her daughter Florence and shared her gender reveal to her 200k followers. Fitness moguls, Steph Claire Smith and Laura Henshaw’s marketing campaign has been criticised for being anti-climactic. Their much talked about marketing team took a page out of Taylor Swift’s book dropping easter eggs and building anticipation for s grand reveal about their app KIC. Yet, many followers were left underwhelmed by the confusing announcement. Popular Instagram account, Influencer Updates AU, has revealed Sarah’s Day allegedly has no etiquette when it comes to parking.  And crowds have packed a UK shopping centre to get a glimpse of TikToker Anna Paul, as rumours intensify about her alleged new boyfriend.  Follow Outspoken on Instagram and TikTok, plus join in on the conversation in our Facebook Community. Podcast hosted by Amy Taeuber, Kate Taeuber and Sophie Taeuber.  Subscribe to Outspoken Plus Outspoken Plus is our subscription offering that provides subscribers with exclusive access to BONUS weekly episodes. Every week, we’ll be dropping content so juicy, we’ve had to put it behind a paywall. A monthly Outspoken Plus subscription costs $5.99 a month, or save with our annual package, for just $49.99 a year*. There are three ways you can become an Outspoken Plus subscriber. Apple users can subscribe via Apple Podcasts here: apple.co/outspoken, while Android users can subscribe via Spotify here: https://podcasters.spotify.com/pod/show/outspoken-plus/subscribe or Patreon here: https://www.patreon.com/outspoken_plus. * An annual subscription is only available on Apple Podcasts  See omnystudio.com/listener for privacy information.