The argument for a sampling program over paid Facebook ads & how to start a haircare company with Odele’s Co-Founder Lindsay Holden

In this episode you’ll hear my convo with Lindsay Holden, one of the 3 co-founders behind Odele. I learned so much in this episode when it comes to tips on launching into the likes of Target. How she pitched her manufacturer to get them to fund the entire development process which blew my mind, why she chose a sampling program and shipped circa 5000 samples out over performance marketing in the beginning and the challenge that indie brands have when wanting to succeed in retail.  Odele is a clean, inclusive, salon-quality hair care brand that comes in beautiful packaging and is priced for the everyday consumer at $11.99.  LINKS WE MENTION: Odele's Instagram Lindsay's Instagram Lindsay's LinkedIn Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Podcast: NPR’s How I Built this with Guy Raz 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.