The Art of Environmental Communication, with Savita Wilmott

Send us Fan MailEver wondered why so many people say they love nature yet so little seems to change? We sit down with Savita Wilmott, CEO of the Natural History Consortium, to unpack the stubborn care–to-action gap and share practical ways to move from saying you love nature to doing something about it.We dig into the Festival of Nature as a living case study. By keeping it free, thematic, and woven into a city’s cultural calendar, the Consortium brings nature into everyday life while tracking confirmed behaviours during festival week—tree planting, bird boxes, meeting decision‑makers, and joining local groups. No comfort pledges. Just actions that stick because the follow‑through is built in. Savita highlights research showing that care does not guarantee action, and points to behaviour‑first campaigns that prove action can also spark care. We also explore how the field is changing. Over twenty years, the Consortium's Communicate conference has watched channels transform—from early social media to AI, search, and influencer dynamics—while the timeless basics hold steady: framing that resonates, trusted messengers, and meeting audiences where they are. Citizen science also emerges in our chat as both a hands‑on way to engage and a serious data engine, with an often‑invisible backbone of expert volunteers who verify records and make the magic happen. Enjoy the episode! Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.