The art of the nudge: encouraging giving through behavioural science

[et_pb_section bb_built="1" specialty="off" _builder_version="3.17.4" background_image="https://kci.sendittoweb.com/wp-content/uploads/2018/10/1380x535_TheAsk_Hero.jpg" custom_padding="0px||0px|" custom_margin="0px||0px|" next_background_color="#ffffff" background_color="#333f48" module_class="trends-background"][et_pb_row _builder_version="3.17.2" make_fullwidth="on" use_custom_width="on" width_unit="off" custom_width_percent="100%" custom_margin="0px|||" custom_padding="0px||0px|" padding_top_1="0px" padding_bottom_1="0px" module_class="arrow-row"][et_pb_column type="4_4"][et_pb_code admin_label="Back Button" _builder_version="3.17.4" module_class="people-back" saved_tabs="all"]Back[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.17.2" background_color_1="#ffffff" custom_margin="0px||0px|" custom_padding="360px||0px|" padding_top_1="20px" padding_left_1="50px" use_custom_width="on" custom_width_px="1210px" custom_padding_last_edited="on|tablet" module_class="trends-header" custom_padding_tablet="160px||0px|"][et_pb_column type="1_2"][et_pb_text admin_label="EPISODE / 4" _builder_version="3.17.6" module_class="episode-number" custom_margin="||0px|"] EPISODE / 4 [/et_pb_text][et_pb_text admin_label="The art of the nudge: encouraging giving through behavioural science" _builder_version="3.17.6" custom_margin="||20px|" module_class="trends-heading"] The art of the nudge: encouraging giving through behavioural science [/et_pb_text][/et_pb_column][et_pb_column type="1_2"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" specialty="on" prev_background_color="#333f48" _builder_version="3.17.4" use_custom_width="on" width_unit="off" custom_width_percent="57%" custom_padding="0px|||" padding_top_2="0px" padding_top_1="45px"][et_pb_column type="3_4" specialty_columns="3"][et_pb_row_inner admin_label="Row" _builder_version="3.17.4" custom_margin="0px|||" custom_padding="0px|||" padding_top_1="0px" custom_padding_last_edited="off|"][et_pb_column_inner type="4_4" saved_specialty_column_type="3_4"][et_pb_post_title admin_label="Date - don't edit" _builder_version="3.17.4" title="off" author="off" date_format="M Y" categories="off" comments="off" featured_image="off" module_class="trends-date" custom_margin="||0px|" /][et_pb_text _builder_version="3.17.6"] In this final episode in our series on the Rideau Hall Foundation's Giving Behaviour Project, we explore Behavioral Science and how it can encourage giving. The premise behind Behavioural Science is simple – using insights into human behaviour to "nudge" people to make the choices and decisions we want them to.  In this episode, we'll hear how nudging works, its power to influence outcomes and practical solutions for building nudges into your fundraising strategy from Elspeth Kirkman, Head, BIT North America (The Behavioural Insights Team), Lori Radke, National VP, Marketing and Development at the MS Society, Liz Hardy, Head of the Behavioural Insights Team for the Government of Canada's Impact and Innovation Unit and finally, Scott Haldane, CEO of the Rideau Hall Foundation. [/et_pb_text][et_pb_text admin_label="Download PDF" _builder_version="3.17.4" module_class="download-pdf"] Transcript [/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_4"][et_pb_image _builder_version="3.17.6" src="https://kci.sendittoweb.com/wp-content/uploads/2018/11/366.png" align="center" custom_margin="0px|||" custom_padding="0px|||" /][et_pb_code admin_label="Social Media Share" _builder_version="3.17.2" saved_tabs="all" global_module="777"][et_social_share_custom][/et_pb_code][et_pb_sidebar _builder_version="3.17.4" area="et_pb_widget_area_2" show_border="off" module_class="insights-sidebar" /][/et_pb_column][/et_pb_section]