The Art of Timing: How Ashley Wilson Built Momentum During Market Turbulence

In this episode of Founders Future, host Laura Skinner interviews Ashley Wilson, co-founder of Momentum, a company that pioneered "enterprise listening" using AI to analyze customer conversations and extract valuable insights. Wilson shares her journey from running a marketing agency to joining her husband and a third co-founder in launching Momentum, which recently secured Series A funding. She discusses their evolution from focusing on workflow automation to leveraging AI for conversational intelligence, and details their go-to-market strategy transition from founder-led sales to building a structured sales and marketing organization. Wilson emphasizes the importance of maintaining affordable pricing to aid adoption, the challenges of scaling while maintaining high customer retention, and the value of taking calculated risks in entrepreneurship. She also shares insights about adapting their outbound sales approach in response to changing market conditions, their shift toward a 50-50 split between inbound and outbound marketing, and the critical importance of continuous product innovation in a competitive space. The conversation offers valuable lessons about timing in entrepreneurship, the benefits of founding a company with industry experience, and the delicate balance between growth and maintaining customer relationships.