The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543

In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.Today, we're discussing…How Zipline AI boosts engagement time from 54 seconds to 11 minutesWhy Gen Z and Gen Alpha expect to shape the brands they shop fromWhat Disney’s Inside Out 2 campaign teaches us about AI creativityHow challenger brands can use co-creation tools without breaking the bankWhat it takes to turn customers into content creatorsWhy ecommerce teams need to own the customer experience againThe surprising truth behind digital product value (and $1,600 Fortnite tees)Connect with MichelleExplore Zipline AISubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community