EPISODE · Feb 18, 2026 · 9 MIN
The Best Course Platform for Your First Online Course (And Why It's Not Kajabi)
from Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time · host Curtis Satterfield, PhD. Helping Solopreneurs Create Courses That Transform Students
The wrong course platform can wreck your first online course launch before you make a single sale. If you're researching Kajabi, Teachable, or Thinkific for your course creation setup, you're about to make an expensive mistake.In this episode, I'll tell you the platform I recommend to my clients, why the popular options are a bad fit when you're just starting out, and how I learned this lesson the hard way after switching platforms myself.You'll learn:Why the most recommended course platforms are wrong for first-time course creatorsThe simple math that shows how a $200/month platform can wipe out your launch profitsHow most platforms take a cut of your sales on top of payment processing feesHow I wasted six months on the wrong platform and what happened when I switched backThe one platform I recommend and have used for years across multiple coursesWhy "more features" doesn't mean better results for your clientsThe big course creation programs push expensive platforms because they're built for people doing six figures in course sales. You're not there yet. And picking the wrong platform before your first launch is one of the fastest ways to lose money before you've made any.Two Tools Episode mentioned in today's podcast . I'm Dr. Curtis Satterfield. I spent 17 years as a college professor building over 30 courses from scratch, and I help fully booked coaches build group programs that deliver real results for their clients and scale their business without adding more hours. Ready to stop spinning your wheels? Book a free Program Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/Note: This episode was recorded under the show's original name, Course Creation for Solopreneurs. The podcast is now called Program Design for Coaches. The name changed to better reflect what's actually working in the coaching space right now. Group programs where the coach is present and involved are what's selling, and that's the direction this show has moved. The instructional design principles in this episode apply whether you're building a course or a group program, so everything you hear still works. Send me a message!
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The Best Course Platform for Your First Online Course (And Why It's Not Kajabi)
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