The Best Way to Learn Facebook Ads | The Early Days (S3E6)

Learning Facebook Ads, building an agency business, firing your clients and much more with Mojca Zove from Super Spicy Media THE DULO PERFORMANCE SHIRT: ▼ https://weardulo.com Mojca Žove is a Facebook ads expert and founder of Super Spicy Media - a digital marketing agency. In our conversation with Mojca we talked about what it was like for her to start a digital agency business, the realisation that a full-time job is never 100% a sure thing, and the biggest obstacles to starting. As an expert Facebook advertiser, we asked Mojca to share how she learned Facebook Ads, the resources and methods that helped her master the craft, and how she deployed this channel when attracting clients for her agency. We also talked about email lists, webinars, balancing content creation and client work, burnout, firing clients, and much, much more. Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/facebook-ads Topics: 01:55 - Who is Mojca and starting Super Spicy Media 03:25 - Getting fired from a marketing agency 05:30 - Taking the leap to build her own business 06:30 - What was the biggest obstacle to starting earlier? 07:28 - Learning Facebook ads 08:37 - The best way to learn Facebook ads 11:33 - The biggest mistakes people do when starting with Facebook ads 13:07 - Learning to get clients 16:16 - The origin of the name "Super Spicy Media" 17:15 - Learning and doing outreach with cold emails 18:22 - Deploying Facebook ads to building a client list 19:42 - Working on retainer vs project-based projects 21:03 - Using content as a driver to earn new business 23:17 - Promoting content to drive awareness and grow an audience 25:11 - Building an email list 27:22 - How to host and promote a webinar 28:59 - Strategies for cleaning up and keeping your email list up-to-date 31:40 - Upcoming shifts in attention across social media and helping people online 34:48 - Balancing content creation and client work 37:14 - Sharing personal and professional content on Instagram Stories 38:18 - Firing clients and choosing what to work on 41:33 - How to deal with burnout and take a break 43:30 - Building an online course 46:40 - Future plans and projects 47:47 - Links and resources