EPISODE · Feb 20, 2026 · 21 MIN
The bottle behind the sustainable stay
from The Future of Hospitality · host Shaping tomorrow by understanding today
Replace plastic in your hotel rooms without changing your operations.Discover how one reusable bottle can turn in-room water into a visible sustainability statement guests actually take home.Guest: Bart Willems, Co-founder of Bottle Up. Bart left the media industry to challenge single-use bottled water and introduce a plant-based, reusable alternative for hospitality. Today, Bottle Up works with hotels across Europe to reduce waste and upgrade guest experience.Replace single-use plastic with a reusable, sugarcane-based bottleReduce waste without adding operational complexityTurn a simple amenity into a brand and PR opportunityMeet growing guest expectations around sustainabilityFollow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality
What this episode covers
Replace plastic in your hotel rooms without changing your operations.Discover how one reusable bottle can turn in-room water into a visible sustainability statement guests actually take home.Guest: Bart Willems, Co-founder of Bottle Up. Bart left the media industry to challenge single-use bottled water and introduce a plant-based, reusable alternative for hospitality. Today, Bottle Up works with hotels across Europe to reduce waste and upgrade guest experience.Replace single-use plastic with a reusable, sugarcane-based bottleReduce waste without adding operational complexityTurn a simple amenity into a brand and PR opportunityMeet growing guest expectations around sustainabilityFollow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality
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The bottle behind the sustainable stay
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