EPISODE · Dec 24, 2023 · 53 MIN
The Business Behind America's Favorite Ice Cream | Tamara Keefe
from T.U.T — The Unwritten Teachings · host Raj Tut
Raj Tut is joined by Tamara Keefe - the “Flavor Temptress”, Founder, and CEO of Clementine’s Naughty and Nice Creamery. Her creamery has won many awards and accolades, including best ice cream flavor in North America. The company has 8 retail locations with plans to expand throughout the Midwest before going national. Tamara's team of 130 employees, along with her 25k square feet production facility, help her spread her ice cream (including vegan and alcohol-infused flavors) throughout the country via retail and ecommerce sales. Tamara took her corporate experience and turned it into an ice cream empire. She is very open and generous in sharing her knowledge on marketing, branding, team building, and more. On this episode, Raj and Tamara discuss: ⚫ How ice cream impacted her life ⚫ The logistics behind shipping ice cream ⚫ How to build a great time and culture ⚫ How to delegate and grow a company ⚫ Leveraging media to become America (and Oprah's) favorite ice cream ⚫ The importance of marketing to the right population segments ⚫ What makes their ice cream taste so good Topics: 00:00 Intro 01:35 Tamara's business background 03:03 The impact ice cream had on her life 07:13 How (and why) Tamara started Clementine's 09:03 Why Clementine's is "naughty and nice" 09:43 The moment growth started to make sense for the company 11:00 The importance of building a great team 12:15 How Clementine's builds culture 15:15 Using the media to become America (and Oprah's) favorite ice cream 19:02 The logistics behind shipping ice cream across the country 20:20 Why she developed a production facility 22:40 When and where to grow her business 26:40 Working on (and eventually above) the business 30:00 Delegation tips and tricks 33:50 Expansion plans for the brand 36:30 Why they only do ice cream 38:33 Why their ice cream tastes so good 46:16 Tamara's favorite flavors 48:00 Marketing and branding strategy tips 49:53 Building out retail locaitons with intention 51:14 Hole In One - Tamara's advice for you to improve your life and business Support our Sponsors: Storyboard Living - If you are looking to sell a multifamily property in the St. Louis region or Southern IL/MO please email [email protected] Follow Storyboard Living on LinkedIn - https://www.linkedin.com/company/storyboard-living/ Raj Tut on Social Media: Twitter: twitter.com/ItsRajTut LinkedIn: https://www.linkedin.com/in/rajtut/ Instagram: instagram.com/ItsRajTut TikTok: https://www.tiktok.com/@itsrajtut YouTube: https://www.youtube.com/ @ItsRajTut Learn More about Tamara Keefe: https://www.clementinescreamery.com/ Leave a review on Apple: https://podcasts.apple.com/us/podcast/country-club-conversations/id1709895268 Leave a review on Spotify: https://open.spotify.com/show/4ovakj2lJMS7GLqgBdt766 #countryclubconversations #business #businessideas #multifamilyindustry #realestate #motivation #multifamily #entrepreneur #entrepreneurship #rajtut #raj-tut #goals #multifamilyinvesting #realestateinvesting #commercialrealestate #multifamilyrealestate #businesspodcast #icecream #franchises #smallbusiness
What this episode covers
Raj Tut is joined by Tamara Keefe - the “Flavor Temptress”, Founder, and CEO of Clementine’s Naughty and Nice Creamery. Her creamery has won many awards and accolades, including best ice cream flavor in North America. The company has 8 retail locations with plans to expand throughout the Midwest before going national. Tamara's team of 130 employees, along with her 25k square feet production facility, help her spread her ice cream (including vegan and alcohol-infused flavors) throughout the country via retail and ecommerce sales. Tamara took her corporate experience and turned it into an ice cream empire. She is very open and generous in sharing her knowledge on marketing, branding, team building, and more. On this episode, Raj and Tamara discuss: ⚫ How ice cream impacted her life ⚫ The logistics behind shipping ice cream ⚫ How to build a great time and culture ⚫ How to delegate and grow a company ⚫ Leveraging media to become America (and Oprah's) favorite ice cream ⚫ The importance of marketing to the right population segments ⚫ What makes their ice cream taste so good Topics: 00:00 Intro 01:35 Tamara's business background 03:03 The impact ice cream had on her life 07:13 How (and why) Tamara started Clementine's 09:03 Why Clementine's is "naughty and nice" 09:43 The moment growth started to make sense for the company 11:00 The importance of building a great team 12:15 How Clementine's builds culture 15:15 Using the media to become America (and Oprah's) favorite ice cream 19:02 The logistics behind shipping ice cream across the country 20:20 Why she developed a production facility 22:40 When and where to grow her business 26:40 Working on (and eventually above) the business 30:00 Delegation tips and tricks 33:50 Expansion plans for the brand 36:30 Why they only do ice cream 38:33 Why their ice cream tastes so good 46:16 Tamara's favorite flavors 48:00 Marketing and branding strategy tips 49:53 Building out retail locaitons with intention 51:14 Hole In One - Tamara's advice for you to improve your life and business Support our Sponsors: Storyboard Living - If you are looking to sell a multifamily property in the St. Louis region or Southern IL/MO please email [email protected] Follow Storyboard Living on LinkedIn - https://www.linkedin.com/company/storyboard-living/ Raj Tut on Social Media: Twitter: twitter.com/ItsRajTut LinkedIn: https://www.linkedin.com/in/rajtut/ Instagram: instagram.com/ItsRajTut TikTok: https://www.tiktok.com/@itsrajtut YouTube: https://www.youtube.com/ @ItsRajTut Learn More about Tamara Keefe: https://www.clementinescreamery.com/ Leave a review on Apple: https://podcasts.apple.com/us/podcast/country-club-conversations/id1709895268 Leave a review on Spotify: https://open.spotify.com/show/4ovakj2lJMS7GLqgBdt766 #countryclubconversations #business #businessideas #multifamilyindustry #realestate #motivation #multifamily #entrepreneur #entrepreneurship #rajtut #raj-tut #goals #multifamilyinvesting #realestateinvesting #commercialrealestate #multifamilyrealestate #businesspodcast #icecream #franchises #smallbusiness
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The Business Behind America's Favorite Ice Cream | Tamara Keefe
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