The business case for being bilingual

from The Decibel · host The Globe and Mail

The debate over the place and importance of the French language in Canada erupted into the corporate world after Air Canada CEO Michael Rousseau gave a speech, mainly in English, in Montreal, and afterward said it was “testament” to the city that he hasn’t needed to learn French in the 14 years that he has lived there.His comments caused a cascade of criticism from politicians and ended up having a ripple effect for other English-speaking CEOs. Now Michael Rousseau is vowing to learn the language. Report on Business columnist, Rita Trichur, explains why bilingualism is a key component of being a corporate leader in Canada. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

The debate over the place and importance of the French language in Canada erupted into the corporate world after Air Canada CEO Michael Rousseau gave a speech, mainly in English, in Montreal, and afterward said it was “testament” to the city that he hasn’t needed to learn French in the 14 years that he has lived there. His comments caused a cascade of criticism from politicians and ended up having a ripple effect for other English-speaking CEOs. Now Michael Rousseau is vowing to learn the language. Report on Business columnist, Rita Trichur, explains why bilingualism is a key component of being a corporate leader in Canada.

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The business case for being bilingual

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This episode is 18 minutes long.

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This episode was published on December 3, 2021.

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