The Business of Curb Appeal with John Hagaman

What goes into building a successful landscaping company in the multifamily space — and why does it matter more than most owners realize?In this episode of Behind the Portfolio, host Breyden Marcus sits down with John Hagaman, owner of Star Outdoor, to talk about his journey as a landscape vendor and what it takes to operate and grow a service business in the multifamily industry.From there, the conversation expands into the business of curb appeal — how landscaping and exterior presentation directly influence first impressions, resident experience, and property performance. John shares real-world insights on what owners get right, what they often overlook, and how strategic exterior upgrades can drive real value.Whether you’re an owner, operator, or vendor, this episode offers a practical look at the intersection of service, strategy, and the visual impact that shapes every deal before it even begins.