The Business of Fashion: Using Personas & Calendars to Grow

If there’s one industry that’s harder than most to market, it’s fashion. Why is it so intrinsically difficult to market a fashion store? And if we know why, what can we do about it? Joining us to break it down is Jacklyn Deans. Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color. Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online. With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What are the top mistakes Fashion, Beauty, and Lifestyle eCommerce businesses make? Why & how you NEED to create great buyer personas? Jacklyn’s secret for getting market research for free. Why is it so important to make a Marketing Calendar for your business? What are the elements of a good marketing Calendar? Links Mentioned chronologically: Jacklyn’s Flash & Color IBISWorld Mintel Reports Jacklyn’s Free Buyer Persona Worksheet Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com