The Business of Trail & Ultra Races

If you’ve been following our industry updates on race and participation growth, you may have picked up on the fact that trail running, and trail races, have been doing particularly well over the last few years. In fact, trail racing seems to be one of the few spots within racing still growing at a healthy enough rate as other areas in racing are stagnating or slowly falling behind.So, what is fueling trail racing’s amazing growth? How different are trail races to organize, promote and grow compared to your typical road race? And, despite the robust growth, what challenges, if any, does trail racing face as it matures into a more popular sport? With me today to cover this very interesting ground is veteran trail runner, trail racer and trail race director, John Lacroix. Through his Colorado-based Human Potential Running Series, John has been at the helm of dozens of trail and ultra races through the years, and with his help we’re going to be taking a look at all aspects of the trail racing business, from the culture and community that has been at the core of the sport’s success to the nitty-gritty everyday details trail race directors have to contend with in operations, course maintenance and marking, and, of course, safety management.In this episode:The appeal of trail racingImproving diversity and inclusivity in trail and ultra runningIs ultra running's inability to attract younger participants spelling trouble down the line?The lack of dedicated educational materials and accreditation for trail race directorsThe complexities (and costs) of obtaining permits for a trail/ultra raceThe challenge of finding and attracting volunteersMarking a trail/ultra running course (hint: it's not for the faint-hearted!)Managing risk and keeping participants safe in a trail raceThe economics of trail and ultra racesThe reality of attracting sponsorship dollars in trail racesMarketing trail races: word of mouth, social media, race calendars, event cross-promotionsRace director collaboration in trail racingThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about the business of trail and ultra races or anything else in our Facebook group, Race Directors Hub.Send us Fan Mail