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EPISODE · Jan 27, 2026 · 24 MIN

The Calendar That Prevents Chaos: Taming the Social Media Beast

from Communications Breakdown: What Works (and Doesn't) in Health and Science Communication · host CIRTC

Send us Fan MailWe break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod to Miss Frizzle and Bill Nye as models for authentic, audience‑first science communication.• how a two‑level calendar keeps us on track• tailoring topics to local audience cues• reading the room and crisis pause protocols• the “not for you” framing: upsides and risks• authentic voice inspired by Ms. Frizzle and Bill NyeLinks:Prevent Child Injury: Join UsCenter for Health Communication Newsletter~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.orgFind CIRTC on LinkedIn, Bluesky, and YouTube.Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.

What this episode covers

Send us Fan Mail We break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod to Miss Frizzle and Bill Nye as models for authentic, audience‑first science communication. • how a two‑level calendar keeps us on track • tailoring topics to local audience cues • reading the room and crisis pause protocols • the “not for you” fr...

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The Calendar That Prevents Chaos: Taming the Social Media Beast

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How long is this episode of Communications Breakdown: What Works (and Doesn't) in Health and Science Communication?

This episode is 24 minutes long.

When was this Communications Breakdown: What Works (and Doesn't) in Health and Science Communication episode published?

This episode was published on January 27, 2026.

What is this episode about?

Send us Fan MailWe break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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