The Chat - What-Consumer Brands-Teach-B2B-Marketers

🎙 Episode Description:Whatif everything you’ve been taught about B2B marketing is… wrong?In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs that matter.You’ll learn:Why B2B attribution is broken - and what to measure insteadHow to shorten long sales cycles using B2C-style testing and feedback loopsThe new definition of “qualified” - and why MQLs don’t cut it anymoreHow top companies are aligning sales and marketing into one revenue teamThe hidden gold in your funnel drop-offs, live chat, and chat dataWhether you're a demand gen leader, RevOps strategist, or GTM marketer - this episode is packed with insights you can apply immediately.👉 Listen now and learn how to rethink the funnel, rebuild trust with sales, and. turn marketing into the growth engine it’s supposed to be.