The Chat with Ellza Malok - The Psychology of Marketing

Marketing is No Longer About JustBeing Loud - It’s About Being First and Being RightIn today’s digital world, buyers are more informed than ever before. Theyresearch, compare, and consult peers long before they even engage with a brand.This shift has completely redefined marketing and sales strategies. On TheChat podcast, we had the pleasure of speaking with Ellza Malok,founder and chair of the Blue Monarch Group (BMG), who sharedgroundbreaking insights on buyer psychology, the power of speed to lead, andwhy marketing is shifting from ego-driven to empathy-driven strategies.From her unique Alice in Wonderland-style curiosity to herexperience in psychology-driven marketing, Ellza brings a fascinatingperspective on how brands should approach modern marketing, sales, and customerintelligence.