EPISODE · Jun 11, 2026 · 9 MIN
The Client Audit: Who to Keep, Who to Grow, and Who to Cut
from Sell Well: Helping Agencies Close More Deals and Grow Revenue · host Suzie Consoli
There is a client on your roster right now that you are quietly losing money on, and I'd bet it's not the one you'd guess. It's not your cheapest client, and it's not your most demanding one. It's a very specific combination of the two that wrecks your margin without ever showing up on an invoice. In this episode I'm handing you the ten-minute exercise I use to grade an entire client list and see exactly who deserves more of you and who has been costing you more than they pay. Grab a pen. We're going to find the one group you need to let go of before the next quarter starts.Work with me 1:1 at suzieconsoli.com.
What this episode covers
There is a client on your roster right now that you are quietly losing money on, and I'd bet it's not the one you'd guess. It's not your cheapest client, and it's not your most demanding one. It's a very specific combination of the two that wrecks your margin without ever showing up on an invoice. In this episode I'm handing you the ten-minute exercise I use to grade an entire client list and see exactly who deserves more of you and who has been costing you more than they pay. Grab a pen. We'...
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The Client Audit: Who to Keep, Who to Grow, and Who to Cut
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