EPISODE · Jun 5, 2024 · 41 MIN
The CMO as steward of the customer | Chris Kozup | Darktrace
from How to Grow a CMO · host tmp
On episode four of this series of How to Grow a CMO, host Alastair Hussain is joined by CMO of Darktrace, Chris Kozup. In their conversation, Chris and Ali discuss the challenges of marketing in a rapidly evolving field like cybersecurity, and the importance of striking a balance between fear-based messaging and positive, forward-looking narratives. Chris also shares his views on leadership and the various roles of the CMO, and identifies data as a significant challenge and opportunity for marketers. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
What this episode covers
On episode four of this series of How to Grow a CMO, host Alastair Hussain is joined by CMO of Darktrace, Chris Kozup. In their conversation, Chris and Ali discuss the challenges of marketing in a rapidly evolving field like cybersecurity, and the importance of striking a balance between fear-based messaging and positive, forward-looking narratives. Chris also shares his views on leadership and the various roles of the CMO, and identifies data as a significant challenge and opportunity for marketers. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
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The CMO as steward of the customer | Chris Kozup | Darktrace
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