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The CMO's Dilemma: Marketing Formula 1 in the U.S.

EPISODE · Jun 18, 2015 · 28 MIN

The CMO's Dilemma: Marketing Formula 1 in the U.S.

from VentureBeat's What to Think Podcast

We sat down with Michael Williams, the chief marketing officer for Grand Prix of America, which is bringing Formula 1 racing to the U.S., to find out what challenges he's facing in helping Americans wake up to one of the world's most popular racing sports. Among other topics, we discuss personalization and how brands can build connections with their most loyal customers. Plus, we tell you what to think about growing Internet ad revenue, mobile advertising engagement, and Google Photos.

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The CMO's Dilemma: Marketing Formula 1 in the U.S.

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