The Co-Founder Behind SprinkleBites: Rachel Kane on Creating a New Category

Send us Fan MailIn this episode of Shelf Talks, host Roberta interviews Rachel Kane, co-founder of Sprinkle Bites, a company that creates fun, nutritious sprinkles for kids. Rachel shares her journey from a corporate career to entrepreneurship, the challenges of launching a new product, and the importance of community and networking in the retail space. She discusses the unique aspects of her product, the strategies for scaling the business, and the lessons learned along the way. Rachel emphasizes the significance of authenticity, understanding market needs, and the value of trade shows for exposure and connections.Chapters00:00 Introduction to Rachel Cain and Sprinkle Bites01:59 Rachel's Journey to Entrepreneurship05:06 The Birth of Sprinkle Bites10:27 Creating a Unique Product11:49 Research and Development Process16:28 Networking and Gaining Initial Support20:46 Funding and Financial Planning27:01 Initial Sales Strategy and Market Testing29:51 Plans for Retail Expansion31:28 Navigating Challenges in Business Growth33:15 The Shift from DTC to Retail36:49 Understanding Retail Metrics and Relationships40:36 Strategizing for Retail Success42:52 Building Inventory and Managing Production54:27 Balancing Work, Family, and Entrepreneurship56:56 Launching Co-Founder On Call Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book