The Coming Digital Transformation of Pharma Marketing

What this episode covers

Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, General Manager of Commercial Products at Veeva , describes efforts that are underway to overcome these inefficiencies and improve communications with physicians.

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Frequently Asked Questions

How long is this episode of Pharma Talk?

This episode is 7 minutes long.

When was this Pharma Talk episode published?

This episode was published on May 18, 2017.

What is this episode about?

Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, General Manager of Commercial Products at Veeva ,...

Can I download this Pharma Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.