just now

The Commercialization of Cannabis

David Paleschuck, the VP, Licensing & Brand Partnerships at DOPE Magazine talks to us about his new book, Branding Bud: The Commercialization of Cannabis.

First published

01/04/2017

Genres:

society

Listen to this episode

0:00 / 0:00

Summary

David Paleschuck, the VP, Licensing & Brand Partnerships at DOPE Magazine talks to us about his new book, Branding Bud: The Commercialization of Cannabis.

Duration

Parent Podcast

State of Cannabis

View Podcast

Share this episode

Similar Episodes

    State of cannabis

    Release Date: 11/07/2022

    Description: How one Tuesday could affect Texas history forever in the world of cannabis

    Explicit: No

    4/8/2022 Today’s Daily Marijuana / Cannabis Industry News

    Release Date: 04/08/2022

    Description: The IRS is Going After Cannabis Businesses in a Big Way, The First US Based, Federally Legal Cannabis Company Debuting on Stock Exchange, Why State Legalization of Cannabis Benefits All State Residents, New Mexico’s 1st Day of Adult-Use Cannabis Sales is a Massive Success

    Explicit: No

    Episode 34: Mary Jane Borden, Co-Founder, Ohio Rights Group Discusses Ohio Cannabis Activism

    Release Date: 11/12/2021

    Authors: [email protected] (Mary Jane Borden)

    Description: On this episode of the Mejer Journey Podcast, Mary Jane Borden, Co-Founder, Ohio Rights Group, joins us to discuss her path into the cannabis community in the state of Ohio. Mary Jane played an important role in cannabis advocacy and activism in Ohio, and continues to push for fairness among the cannabis community in her state. Her latest endeavor in the cannabis community has been contributing a chapter to the anthology, Courage in Cannabis.

    Explicit: No

    The Licensing Lab: Marketing Cannabis for Consumers

    Release Date: 01/27/2016

    Description: Marketing Cannabis for Consumers as Dave Inman speaks with David Paleschuck the President of The Licensing Lab, a brand licensing and IP protection agency located in Seattle, Washington. Based on the need for cannabis branding and state-to-state licensing management, New Leaf Licensing, a division of The Licensing Lab was created in 2015. Paleschuck is currently writing a book called, "Branding Bud: The Consumerization of Cannabis" to be published in 2016.They discuss who exactly is the cannabis consumer? What’s their lifestyle(s)? What brands speak to them? Is there just one type of cannabis consumer? Are the images of Cheech & Chong; Harold & Kumar; Willy Nelson & Snoop Dog all stereotypes of cannabis smokers? And to push even further, is “smoking” itself a stereotype of cannabis consumption.

    Explicit: No

Similar Podcasts

    Nugget Of News

    Release Date: 09/04/2020

    Authors: Jacob Fox

    Description: Welcome to the Nugget of News Podcast, a weekly recap of cannabis news including cannabis science news, cannabis health news, cannabis international news, and cannabis state news.

    Explicit: No

    State Of Cannabis

    Release Date: 04/11/2021

    Authors: State of Cannabis

    Description: Chronicling the latest Cannabis industry news and headlines. Welcome to the State of Cannabis, bringing you fact-based news and views, keeping listeners on the pulse of what’s happening in the industry today. Advocates and analysts join us to discuss the ongoing path to reform and legalization.

    Explicit: No

    The State of Cannabis NewsHour

    Release Date: 12/18/2021

    Authors: Susan Soares

    Description: The State of Cannabis News Hour. Where industry leaders, regulators, and lovers of cannabis gather collectively to move policy forward in an inclusive and sustainable way. Professionals and canna-curious alike can tune in to hear leading cannabis experts share and discuss headlines, critical industry issues, social topics, and more…The State of Cannabis News Hour. Your Daily Dose.

    Explicit: No

    Empire State of Cannabis

    Release Date: 08/12/2020

    Authors: CannaBuff

    Description: The Empire State of Cannabis podcast is New York's home for all things cannabis. Join our host Kaelan Castetter for interviews with industry experts, activists, entrepreneurs, lawmakers, and other trailblazers. Learn about cannabis science, business, social justice issues, laws, and the history behind this ancient plant. Supported and produced in part by CannaBuff.

    Explicit: No

    Your Highness Podcast

    Release Date: 08/17/2020

    Authors: Diana Krach

    Description: Your Highness Podcast examines the state of the cannabis industry, from every angle.

    Explicit: No

    Full Contact Cannabis Podcast

    Release Date: 08/21/2020

    Authors: Harold Jarboe aka ”The Old Hemp Farmer” & CEO of Tennessee Homegrown

    Description: Full Contact Cannabis is podcast which brings thought leaders, entrepreneurs, and growers in the emerging American Cannabis Market together to speak truthfully and bluntly about the state of the cannabis industry.

    Explicit: No

    Too High Kramer’s

    Release Date: 04/29/2021

    Authors: Matt Kramer

    Description: Information about Cannabis, state by state legislation and a little comedy thrown in.

    Explicit: No

    Americans For Cannabis - Leaders Meeting

    Release Date: 03/22/2021

    Authors: kmkprophet

    Description: Meetings for Americans For Cannabis state site admins.

    Explicit: No

    The Alchemist's Pot

    Release Date: 09/24/2020

    Authors: Audio Alchemist Studios

    Description: A podcast where we discuss cannabis and legalization in New York State.

    Explicit: No

    On The High Life with Holden

    Release Date: 08/12/2020

    Authors: On The High Life with Holden

    Description: Welcome to Holden on The High Life, where I plan to discuss my experiences with cannabis while also sharing my opinions on the state of cannabis in the U.S. and the different aspects of life cannabis effects. Cover art photo provided by Gabriel Côté on Unsplash: https://unsplash.com/@gcote27

    Explicit: No

    Cannabis Conversations with Ryan Michaels

    Release Date: 08/20/2020

    Authors: Ryan Michaels

    Description: Conversations with Ryan Michaels and friends on the state of cannabis, building community, entrepreneurship, business development, and the celebration of the evolution of cannabis culture as the passion for craft and pursuit of sustainable and socially responsible businesses convenes for awesome opportunity.

    Explicit: No