EPISODE · May 25, 2026 · 23 MIN
The Company Powering 113 Million Gamers Every Month
from Legends N Leaders · host Ben Weiss
Gaming is becoming one of the largest creator economies in the world.In this episode of LegendsNLeaders, Shahar Sorek, CMO of Overwolf, breaks down how a once-niche world of game mods and in-game apps evolved into an ecosystem that has paid creators over $300 million last year alone.With Overwolf reaching more than 113 million gamers monthly and powering experiences across titles like GTA V, Hogwarts Legacy, and ARK: Survival Ascended, Shahar explains why gaming communities are reshaping the future of media, attention, and digital business.We dive into:How Overwolf helped turn gaming creators into full-time entrepreneursThe future of user-generated content inside gamesHow creators became the growth engine behind modern platformsWhat businesses can learn from gaming communitiesWhy gaming may become the biggest creator economy on EarthWe also discuss the real human impact behind this ecosystem — including stories of creators making life-changing income through gaming content and mod development.If you want to understand where the internet, creators, and digital communities are headed next, this episode is essential viewing.#Gaming #CreatorEconomy #Overwolf #PCGaming #VideoGames #GamingCreators #UGC #ContentCreators #GamingIndustry #Tech
What this episode covers
Gaming is becoming one of the largest creator economies in the world.In this episode of LegendsNLeaders, Shahar Sorek, CMO of Overwolf, breaks down how a once-niche world of game mods and in-game apps evolved into an ecosystem that has paid creators over $300 million last year alone.With Overwolf reaching more than 113 million gamers monthly and powering experiences across titles like GTA V, Hogwarts Legacy, and ARK: Survival Ascended, Shahar explains why gaming communities are reshaping the future of media, attention, and digital business.We dive into:How Overwolf helped turn gaming creators into full-time entrepreneursThe future of user-generated content inside gamesHow creators became the growth engine behind modern platformsWhat businesses can learn from gaming communitiesWhy gaming may become the biggest creator economy on EarthWe also discuss the real human impact behind this ecosystem — including stories of creators making life-changing income through gaming content and mod development.If you want to understand where the internet, creators, and digital communities are headed next, this episode is essential viewing.#Gaming #CreatorEconomy #Overwolf #PCGaming #VideoGames #GamingCreators #UGC #ContentCreators #GamingIndustry #Tech
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The Company Powering 113 Million Gamers Every Month
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