The Complexities Of Product Content Distribution

In this episode of Rethinking Supply Chain, Venzee CEO, John Abrams, discusses the complexities of product content distribution with Chad Kaczmarek, Venzee’s Sr. Director of Integrations. John and Chad explore why there are so many challenges for manufacturers to communicate product information effectively to the relevant stakeholders throughout the supply chain. Many manufacturers today have to go through many hoops, due to antiquated systems together with an overwhelming variability in the solutions manufacturers can choose to implement as they try to shift to a new system. Chad explains what product content is and how important it is to both the supply chain and the consumer. He gives some anecdotal examples of his experience as a consumer and, at the professional level, of the consequences of miscommunication and lack of data distribution. When a consumer receives a product that doesn’t match the data they used on the marketplace to evaluate their purchase, the manufacturer’s brand is hurt, sales are reduced, and supply chain costs rise. Finally, John and Chad give some advice to companies that may be struggling with product content distribution. Content distribution needs to be considered a program and not a project, so manufacturers’ mindsets need to shift, and content distribution managers will become more and more important as supply chains become digitally integrated. You can find Chad on LinkedIn, and don’t forget to check out Venzee at the link below!Venzee: venzee.com