EPISODE · May 12, 2026 · 17 MIN
The Compliance Countdown: Why Your European Agents are Changing Partners
from The Sustainability Edge: Your Tourism Podcast · host Samantha Smits
While 27 March 2026 marked the adoption of EU greenwashing laws, the 27 September deadline is when enforcement actually begins. In this episode, Samantha Smits explains why being outside the European Union does not protect you from these regulations. If you supply to EU agents, your lack of evidence makes you a legal liability. Learn how to move from being a risk to a preferred partner by focusing on hard units, such as litres and watts, rather than just your monthly bills.Connect with Samantha Smits on LinkedIn or her website.Are you a tourism CEO looking to protect your international contracts and cut daily operational costs? Download your free copy of the B2B Tourism Blueprint here to stop cash leaks, satisfy international agents, and stay ahead of strict compliance rules.Ready for direct advice? You can plan a Match Call with me here.Love the show? Please follow, rate, and review The Sustainability Edge: Your Tourism Podcast on your favourite podcast app. Your support helps us reach more visionary leaders in the industry.The Sustainability Edge is hosted by Samantha Smits, your guide to turning sustainability into a competitive edge.
What this episode covers
While 27 March 2026 marked the adoption of EU greenwashing laws, the 27 September deadline is when enforcement actually begins. In this episode, Samantha Smits explains why being outside the European Union does not protect you from these regulations. If you supply to EU agents, your lack of evidence makes you a legal liability. Learn how to move from being a risk to a preferred partner by focusing on hard units, such as litres and watts, rather than just your monthly bills. Connect with Saman...
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The Compliance Countdown: Why Your European Agents are Changing Partners
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