EPISODE · May 15, 2026 · 4 MIN
The Consulting Trap
from The Final Update · host Meredith Brunette
There are three versions of any company: who you think you are, what you're actually shipping, and what your customers think you are. For RunTime, those three things stopped lining up, not all at once, but one custom project at a time. Bob walks through the consulting trap and the question most founders never think to ask before it's too late
What this episode covers
There are three versions of any company: who you think you are, what you're actually shipping, and what your customers think you are. For RunTime, those three things stopped lining up, not all at once, but one custom project at a time. Bob walks through the consulting trap and the question most founders never think to ask before it's too late
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The Consulting Trap
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