The Corning & Company Craft Beverage Platform episode artwork

EPISODE · Aug 4, 2025 · 16 MIN

The Corning & Company Craft Beverage Platform

from Still Building - The Business of Craft Spirits · host Samuel D. Long

Corning Company is revolutionizing the craft spirits industry by solving major distribution challenges that prevent small, independent distilleries from reaching consumers. Their innovative platform serves as a vital bridge connecting craft brands with consumers, retailers, and distributors through an approach rooted in their remarkable 140-year history as America's largest pre-Prohibition whiskey producer.• Only 1.6% of craft distillers control 54% of the craft volume, while 2,400+ smaller brands struggle for just 11% of the market• The three-tier system legally mandates producers sell to distributors, who then sell to retailers, before products can reach consumers• Top three wholesalers dominate regional distribution with 60-70% market share, imposing steep margins and restrictive contracts• Corning Company was founded in 1880 and survived devastating fires, including a "firestorm of burning whiskey"• Their Integrated Route to Market enables rapid fulfillment in days versus traditional distributors' weeks or months• The pay-as-you-go model shifts capital-intensive costs from brand owners to Corning• On-site production uses a 3,000-gallon Scottish still with comprehensive compliance management• Modern consumers follow a "less but better" approach with 67% willing to pay more for premium quality• Their omni-channel strategy includes point-of-sale storytelling, tastings, and state-compliant DTC shipping• Future expansion plans will establish multi-region fulfillment across key states nationwideMore information about Corning & Company is available at https://www.corningandcompany.com

Corning Company is revolutionizing the craft spirits industry by solving major distribution challenges that prevent small, independent distilleries from reaching consumers. Their innovative platform serves as a vital bridge connecting craft brands with consumers, retailers, and distributors through an approach rooted in their remarkable 140-year history as America's largest pre-Prohibition whiskey producer. • Only 1.6% of craft distillers control 54% of the craft volume, while 2,400+ smaller...

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The Corning & Company Craft Beverage Platform

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This episode was published on August 4, 2025.

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Corning Company is revolutionizing the craft spirits industry by solving major distribution challenges that prevent small, independent distilleries from reaching consumers. Their innovative platform serves as a vital bridge connecting craft brands...

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