The Customer Avatar

What this episode covers

In today’s article, I’m going to talk about how to properly profile who your buyer is with the Customer Avatar so you can create a better advertising campaign that’ll result in more sales. You’re not just profiling your target customers’ basic demographics such as age, sex and location, like we did in the previous article. So far, in recent articles, we’ve covered: * Advertising On Facebook, click here to catch up. * Facebook Ads: Choose A Profitable Niche, click here to catch up. * Facebook Ad Targeting: Demographics, click here to catch up. * The Customer Avatar, [YOU ARE HERE] Instead, we need to take that basic demographic information and go deeper! We need to dive deep into your target customers’ likes, dislikes, who they hang out with, where they frequent (places, recreation, etc.) and more. A Customer Avatar is more than just a collection of statistics. It’s an entire ‘biography’ written as if your Customer Avatar is a real person, because they are. Or more specifically, a collection of like-minded people based on their likes and hobbies. This means it’s necessary to categorize your ‘Customer Avatar’ in terms of their age, sex and location. So how do you do that? In order to create this ‘biography’, you need to know your ideal customer to the point that it’s like you live inside their mind. You have to understand what they want to spend their money on, where they’ll be at any given time (online or offline) and what they’ll be likely to search for. This is how you really sell. This is where having a clear mission statement pays off because you’ll better communicate your message in a way that your audience can relate. If they relate and identify with your message you stand a better chance of winning them over. They’ll most likely become your long-term customers with an even longer ‘lifetime customer value’. These people will believe in your product and services so much they’ll buy from you again and again! That means they’re the ones you want to advertise to in order to get the very best ROI in the long-term. One click can lead to multiple sales over time! Now some of this is likely to involve a little experimentation and guess work… … but it’s worth it because one campaign is all it takes to take your business to new levels of success! By the way, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed… … for one of our clients so you can see what’s possible when you implement these strategies. For example, if you’re a wedding dress shop and you’re targeting women in a certain area who are engaged… … you’ll probably have some success… But you’ll have even more success if your Customer Avatar likes the particular style of dresses you have in stock. First, you need to think about their income then. What is the average income of your buyer? Are these budget dresses, or are they premium, luxury dresses? Next, think about the style. Are these ‘shabby chic’? Are they classic? Are they punk? If the people who buy your dresses like shabby chic… … then what else might they enjoy? Perhaps they love Pinterest, boutique shops and indie rock? Anyway, the point is: Using Facebook, you can target your audience by their interests, income, age and even job positions. Using this additional information, you can make some educated guesses about who’ll like your dresses.

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