"The Customer Is Always Right" is a Destructive Lie

We've all heard the phrase "The Customer Is Always Right," but what if following that advice is secretly burning out your team and killing your business? I sat down with Borja Cuan, CEO of Four15 Digital, who learned this lesson the hard way. He shares his powerful story of why he now believes "The Customer Is Always Right" is a Destructive Lie, and why he made the controversial decision to prioritize his employees over his clients. We also dive into the psychology of resilience, how to handle bad news like a CEO, and the cultural differences in business communication. This is a must-watch for any leader tired of sacrificing their team's well-being for unreasonable client demands. Check out the company: https://four15digital.com----------------------------------------------------------------------------------------------------------------------------📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)----------------------------------------------------------------------------------------------------------------------------▶ Get my eBook free - https://welivetobuild.com/network-----------------------------------📈 WORK WITH ME-----------------------------------▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call▶ Startup Fundraising: https://welivetobuild.com/fundraising▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship---------------------------------------------👀 CONNECT WITH SEAN---------------------------------------------▶ LinkedIn: https://linkedin.com/in/seanweisbrot▶ Inquiries: [email protected]🕒 CHAPTERS---------------------------00:00 - The Hardest Part of Being a Business Owner02:57 - The Hard Truth: Is Resilience Innate?04:08 - How My Leadership Style Had to Evolve07:32 - Why I Put My Employees Before My Clients13:50 - Cultural Differences in Business Communication16:36 - My Personal Story with a "Sociopath" Boss23:22 - The #1 Job of a Leader: Employee Happiness26:45 - Setting Boundaries with Disrespectful ClientsLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.