The CX Files #28 - Dayv Wilson-Widdecombe

Learn in this episode:- The 3 Rs and 4 Es framework for modern customer experience.- Why why we should use  the word "human" instead of "customer"- How to transition from content to art in your support and marketing interactions.- Strategies for breaking down departmental silos to create a symbiotic brand ecosystem.- How Dayv’s background as a professional BMX athlete shaped his unbiased, empathetic approach to CX.Dayv Wilson-Widdecombe is the Account Director of Customer Experience at GSD&M. With over 20 years of experience across creative, operations, and account management, Dayv has built customer journeys reaching over 15 million people annually for some of the world's most iconic brands. He is a specialist in cross-functional team leadership and emotional brand alignment.Give your customers AI self-service with 95% first response accuracy. Your team gets optimal results and gains time with VoC and knowledge-based improvement that's done for you. Visit https://helpfeel.com/en-us to learn more.---575+ leading businesses choose Helpfeel for a 50% reduction in tickets over their existing AI self-service vendor while increasing lifetime value and generating average of 2.5X ROI.You can save dozens of hours per month on the most painful parts of AI self-service with Helpfeel. Your whole org and customer base can be doing more valuable activities with our new breed of AI Agents, Search, and Knowledge Base with hands-on optimization service included. Learn more, book a demo, or watch a 2 minute video: https://www.helpfeel.com/en/