EPISODE · Feb 23, 2026 · 36 MIN
The CX Files #37 - Eytan Hattem
from CX Heroes · host Ben Foden
Learn in this episode:- Why unclear expectations cause AI deployments to fail to reach CX goals.- The importance of implementing technology within a specific business context and use case- How to view AI as a tool for efficiency rather than a change in business purpose- The shifting landscape of human-machine partnerships in the workplaceEytan Hattem is a seasoned CX expert, CCO at Prodware Group, and the CEO of Cemantica, a CX consultancy. Eytan brings a unique triple perspective to the world of journey management: vendor, practitioner, and consultant. He is also the founder of the Nonprofit Institute for Journey Management and a prominent leader in the CX Professionals Association.--Want reliable AI support without the setup and optimization headaches?Save time and delight customers with Helpfeel's done-for-you deployment including seamless VoC-based optimization.Join 625 leading businesses using Helpfeel to boost margin.Learn more: https://en.helpfeel.com
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The CX Files #37 - Eytan Hattem
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