The Daily Dose #247 | What's Behind the Wall? Timber, Trust, and Building for Legacy with Christine Briggs

Most builders have never thought about putting their frame in a client conversation. Christine Briggs thinks that's a missed opportunity — and she's built a career proving it.Christine is the driving force behind WoodSolutions' national timber campaign, a consultant with 35 years in the timber and forestry industry, and one of the most genuinely industry-focused people you'll meet. She sits on multiple boards, advocates for sustainability without the greenwashing, and has quietly been one of the most impactful behind-the-scenes voices in Australian residential construction.In this episode, Az and Christine dig into why timber framing is more than a structural choice, it's a marketing asset, a trust signal, and increasingly, a point of difference builders aren't using.What we cover:Christine's 35-year journey through timber, forestry, and constructionWhy the average Australian home stores the carbon equivalent of 126 Sydney-to-Melbourne flightsThe "150 seconds" stat that stops people cold at dinner partiesWoodSolutions' new carbon calculator and how builders can use it with clientsThe "What's Behind the Wall" campaign and why it matters right nowHow timber framing fits into the customer journey — from display home to handoverWhy culture and brand are two sides of the same coinGender diversity in construction and why Christine is still pushing hard for changeWhat makes a good builder — and why Christine's answer is unlike any we've heardThis episode is proudly brought to you by: myconstruct.com