The Daily Dose #289 | Building a brand without the bullshit with Emily Pollard

Emily Pollard from Nesta Builder Brokers flips the script this week and puts Aaron in the hot seat. The brief: how does a young, blunt, female broker market a business in an industry built on display home theatre and base-price advertising — without turning into the thing she's trying to fix?It's a working session disguised as a podcast. Emily wants to "set fire to display home marketing" but won't shit on builders to do it. Aaron unpacks why that instinct is right, and why most marketing advice given to builders and brokers is quietly broken.What they get into:Why fear-based marketing brings in the most anxious customers you'll ever deal withThe 1,000-lead experiment that taught Aaron what cheap hooks actually cost youWhy education beats hype — and how to make boring topics (soil tests, PC items, variations) the thing people actually want to readThe problem with "builders are fucked, come through me" positioning, and what to do insteadWhy brands aren't as powerful as the people behind themOrganic social vs paid: where small builders should actually spend their timeConsistency, resilience, and the cringe of putting yourself out thereIf you're a builder, broker, or supplier trying to work out how to market yourself without sounding like everyone else in the feed — this one's for you.Emily's back next Monday too.SponsorsThis episode is proudly brought to you by MyConstruct — construction management software built for Australian builders, by Australian builders. Jobs, clients, quotes, and contracts all in one place. Get your free 30-day trial at myconstruct.com.Also supported by Pay.com.au — get rewarded on all of your business payments. Sign up at pay.com.au/tgb and use the code GOOD20 to receive 20,000 bonus points. Terms and conditions apply, available on the site.