The Death Metal Director with Logan Mulligan

"Authenticity is your superpower on video." Michael Dargie chats with Logan Mulligan, co-founder of Digital Sonder and certified creative rebel, for a conversation that covers everything from the art of storytelling to the terror of open water. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Logan shares the journey from confused high school kid to running a thriving video production company alongside his wife, Madison. He opens up about dropping out of film school, playing in a death metal band called Primal Tyrant, and building a brand grounded in empathy and storytelling. Plus: why he believes everyone's story matters, how StoryBrand shaped his approach to content, and what it really means to "love people." They swap favourite directors, nerd out on Severance and Stranger Than Fiction, and debate the eternal question: pineapple on pizza? This is a feel-good, laugh-out-loud, deep-think kind of episode that reminds you to be a little weird and a lot human. Quotable Quotes "Authenticity is your superpower on video." – Logan Mulligan "Just love people." – Logan Mulligan "Don't sell—tell. Give it all away and people will still pay." – Logan Mulligan "Everybody you see has a life as vivid as yours. That's sonder." – Logan Mulligan "Death metal. Dinosaurs. Storytelling. That's the Logan brand." – Michael Dargie Episode Highlights Digital Sonder | Co-founded with his wife Madison to help brands tell better stories Primal Tyrant | Dinosaur-themed death metal band, and yes, it rules Video Advice | Tell the story, not the sale Empathy as Strategy | Why "sonder" defines their work StoryBrand Influence | Building brands with narrative frameworks Hockey Love | Born in Texas, bleeds Dallas Stars Gaming for Sanity | Skyrim, Kingdom Come, and open world escapes Favourite Directors | Nolan, Eggers, Bergman, and a Ben Stiller love-fest Pizza Toppings | All welcome, especially pineapple Rebels in Waiting | Hydrate. Strap in. Say yes. LINKS FROM EPISODE Digital Sonder (digitalsonder.co) Logan on LinkedIn (linkedin.com/in/loganrmulligan) Logan on Instagram (instagram.com/loganrmulligan) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com