The Death of Demographics - With Guest, David Allison

from The Leadership Contrarian · host Michael and Kathryn Redman

Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the power of value-based market research by giving this episode a listen.

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This episode is 49 minutes long.

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This episode was published on November 22, 2022.

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