The Deep Trouble of Deepfake: What Can or Should We Do?

Once the stuff of science fiction, deepfake technology has rapidly become one of the most powerful—and consequential—applications of generative AI, blurring the line between reality and illusion and reshaping how we trust what we see and hear online. This month we delve into this phenomenon with Professor Hany Farid, a pioneer in digital forensics, and  Professor Siwei Lyu, whose lab develops state-of-the-art deepfake detection methods.Together, they’ll walk us through the data journey—from the vast raw data sets that fuel synthetic media to the pixel-level signatures that can unmask it. Whether you’re a computer scientist, policymaker, or simply curious about how synthetic content is transforming our information landscape, join us for an in-depth conversation about turning data into both convincing illusions and robust defenses—and learn how we can preserve trust and truth in our rapidly evolving digital world.   Our guests: Hany Farid is a professor at the University of California, Berkeley, with a joint appointment in the Department of Electrical Engineering and Computer Sciences and the School of Information. He is also a member of the Berkeley Artificial Research Intelligence Lab, Berkeley Institute for Data Science, Center for Innovation in Vision and Optics, Development Engineering program, Vision Science program, and is a senior faculty advisor for the Center for Long-Term Cybersecurity. Siwei Lyu is a SUNY Distinguished Professor and a SUNY Empire Innovation Professor at the Department of Computer Science and Engineering, the director of the UB Media Forensic Lab, and founding co-director of the Center for Information Integrity at the University of Buffalo, State University of New York.